Marketing happens every minute of every day. Effective marketing is a little bit rarer. Ground your strategy in solid evidence—your strengths and weaknesses, your real opportunities, and looming threats.

At CRI, we offer a wide spectrum of research services to sharpen your marketing edge.

Stop Marketing To The “Average Student”

Effective recruitment starts with understanding the inner motives of the prospects you attract. Our psychographic segmentation tools reveal how the students your institution attracts are unique so you can market to them, not just to “the average student.” Let us show you how.

See Your Efforts Through Their Eyes

Understanding how your applicants experience your recruitment efforts is critical to your success. Want to make the process more effective? We’ll help you see it from their perspective and identify the Tipping Points© where they move from thinking about your school to deciding to choose you. So when you make changes, they’re the right ones that are going to increase your acceptances.

Size Up the Competition

Whether you run a single program or an entire institution, you need to compete for the best students. To do that, you need to be able to accurately identify key competitors and be able to see how you stack up against each one. Shadowboxing with imaginary competitors is a waste of resources. CRI will spotlight your true competitors and pinpoint ways to gain an edge. We regularly run syndicated market landscape studies for popular program areas, so we suggest reaching out to participate. (Note that each study only includes 10 schools max.)

Still on the fence? Read about the benefits of competitive analysis in our interview with Kate Tippin, Director of Marketing & Communications at Lazaridis School of Business & Economics.

Effective marketing starts with a deep understanding of your competitive environment. Let us show you how.

”I REALLY FOUND CRI’S INSIGHTS VERY HELPFUL, THROUGH FEATURES SUCH AS BEST PRACTICES, PRIORITY ACTIONS AND THEIR CLEAR RECOMMENDATIONS. I LIKE THAT CRI CAN BE THE BEARER OF BAD NEWS, BUT THEIR FOCUS ON SOLUTIONS STILL MEANS YOU COME AWAY FROM THEIR REPORT ENERGIZED.”
- REGISTRAR, MEDICAL-DOCTORAL UNIVERSITY

Find out where you’re really at.

Call us (514)-250-4495 or leave us your info below.